Your small business website is about your customers, not you. Sure you may be talking about yourself, your products, your services but the real issue is how does all this benefit the customer. If your over at this website to convey the important "what's in it for me" message you have lost business. Make sure your website matches the customer's needs. Why are they at your site to begin with? Are they looking for products, information, your credentials, general information, or a way to contact you?
Clients who come to shop: These people want to see your products; multiple views if possible. Make sure your photos are properly sized and don't take forever to load. Have your payment information displayed prominently. Offer as many payment options as you can. Clearly state shipping fees, return policies and any guarantees.
Clients who come to shop: These people want to see your products; multiple views if possible. Make sure your photos are properly sized and don't take forever to load. Have your payment information displayed prominently. Offer as many payment options as you can. Clearly state shipping fees, return policies and any guarantees.
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